2005 Annual Report
Executive Summary | Value Creation
Intangible assets
It is Aracruz’s policy to strive continuously for consistent relationships with all stakeholders involved in its activities. Over the years, the Company has posted continuous growth and this economic result is directly associated with the positive image its customers, suppliers, investors, communities, representatives of civil society and its own employees have of the Company.
The intangible assets are precisely those that are empirically perceived by its different publics, such as those that generate – or have the potential to generate – economic gains for the Company, strengthening its competitiveness. Among these the strength of its brand, the attractiveness of the Company for strategic alliances, the level of training and motivation of its workforce and the exclusive use processes are included.
Since 2004, Aracruz has been strengthening its commitment to the sustainability of the enterprise, which presupposes consistency and transparency in administrative, economic, social and environmental spheres.
In 2005, Aracruz obtained two important distinctions recognizing this effort. In September, it was included on the select Dow Jones Sustainability Index (DJSI World) 2006, which highlights the best corporate sustainability practices in the world. It was also one of the companies selected to be on the Brazilian Bovespa Corporate Sustainability Index (ISE), inaugurated on December 1. The ISE is composed of a portfolio of the shares of 28 companies recognized for their commitment to social responsibility and corporate sustainability. The criteria used for selecting companies for inclusion on both indexes include aspects related to corporate governance, environmental management and shareholder relationships.